We’re happy to announce that we’ve added a brand new e-resource to our Libraries Mean Business arsenal; Market Research Monitor. This is just perfect for entrepreneurial types! Naturally, it’s free, and it takes the legwork out of market research. It offers consumer reports from over 80 countries, so it’s invaluable if you’re looking to trade overseas. Keeping with the truly international nature of this resource, reports can also be translated into nine different languages.
In terms of the nitty-gritty, there are reports on 200 industry categories, covering everything from eyewear to hot drinks to pet care. Each report details top-line trends and developments, market trends and segmentation, the competitive landscape and a forecast of value sales. The information is provided by Euromonitor International, and with their 40 years of experience, you can rest assured that you are getting the same information that is used by some of the world’s biggest companies.
Have a go and tell us what you think.